More about our unique process
We’ve adopted the five by five communications term from the United States military. When communicating over two radios, a station may request a report on the quality and strength of their signal. Five by five means the signal has excellent strength and perfect clarity — the most understandable signal possible. Five by five is the predecessor to the term “Loud and Clear” or “Lima/Charlie” used by military units today.
To us, 5×5 is a process we’ve refined over the past 20 years to help us craft clear messages and determine how to best broadcast the message to ensure it reaches and resonates with the right audience—loud and clear.